Beef Up Your Opt-In Email List

If there is one piece of an advice I would give to every business operating on the web today, it would be:

You MUST collect the opt-in information of visitors to your web site!

This is because if you are not constantly building your opt-in email list, you are letting MOST of your sales opportunities slip right through your fingers! I cannot say it often enough!

Studies have shown that it takes an average of FOUR TO SEVEN points of contact to make a sale- and you would not make it to the second point of contact if you do not have a way to reach your visitors after they have left your site.

Think about how many web sites you visit in an hour of surfing the Internet- do you
remember the salescopy and products from each of those sites?
Could you find a particular site again if you wanted to re-check their information? Even if you Googled it, there is no guarantee that exact URL would show up in your keyword resullts.

In most cases, visitors come to your site, they look around, then they leave, and they are gone forever.

But if you simply collect their first name, last name, and email address, you can stay firmly on their radar and expose them to your products time and time again- all at nearly no cost to you!
These people are your opt-ins, and an opt-in email list is the very foundation of any online business.

People must take an advantage of an opt-in email marketing.

Statistics from postfuture backs-up my assertion:

82% of online buyers have made at least one purchase in response to an email promotion

67% of users open at least 60% of opt-in emails they receive

32% have made an immediate online purchase in response to an email

59% have gone on to redeem an email coupon in an online OR offline store

People pay close attention to their email, and more people are buying online every year!


If you provide your visitors with a targeted, valuable opt-in offer, your opt-in email list will grow and so will your revenues.